June 8th, 2011
So you’ve decided to have a website.
Commissioning a website is one of the most important decisions you can take for your business. Although it is possible to do it yourself, do you really have the time to produce a professional site? There are many companies proficient with web design in Leighton Buzzard, leaving you to concentrate on your own business, but you do need to think the what, and the who, that is, what are you are going to put onto your website, and who you are targeting to access it. Inevitably, one is intrinsically linked with the other.
What (content)
The wealth of content available to websites today is vast, including video, sound, slideshows, graphics, pictures and text. However, what you put onto it should be determined by who your market is. Think what your customers would want to see on a web site, and have a look at what your competitors are offering. Think customers first. Your local web designer in Leighton Buzzard can advise you on the best approach, and will help you design a site appropriate for your business. Websites should be easy to follow, and easy on the eye – cluttered websites only encourage users to move on to your competitors’ sites. Most importantly, think of your business first – what would make you want to buy from your website?
Who
This is as important and goes hand in hand with ‘what’. Obviously, you want the largest audience you can get, but think about who is likely to go the further step and transact with you. Factors to think about include value vs. quality; mass appeal vs. exclusivity; and demographics. If your business is in fine china, there is probably little point in trying to aim at the teenage market. Again, your local web designer can help you, and work with you to optimize your potential audience. People today expect your business to have a website like they would expect it to have a telephone.
Contact your local web designer in Leighton Buzzard today to get your web site up and running as expeditiously as possible.
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June 8th, 2011
Think
Think about your business. Before the days of the world wide web (www), think about how your business marketed itself. If you are a restaurant, this was (and still is) by reputation. Think about information. What kind of information does your restaurant convey? Not just a list of menu items and prices, but ambience, location, setting. Think about what makes your restaurant unique. What is its cutting edge? How do you get that across to your customers? Before the www this was a combination of word of mouth, local press advertising, a magazine or newspaper feature, leaflet drops, and just posting a menu outside the restaurant. Think. A website can provide all of these things 24 hours per day, 7 days per week. Think about web design in Leighton Buzzard.
Who needs a website anyway?
“I don’t need a website.”
Really? Do you use printed literature of any type? If so, why? Printed marketing material is expensive, and can only be used once. A website is perpetually available, and web design in Leighton Buzzard is a cost effective solution.
“I have enough customers.”
The most successful businesses on the planet are always striving for new customers. Complacency is not an option in today’s world; all businesses strive to reach the biggest market they can, and it is a never ending process. A website reaches out to every person who has access to the Internet, and web design in Leighton Buzzard is your route to tapping that market.
“I have run the business successfully for years without a website.”
That’s great. However, have you stuck to the same modus operandi since you started the business? Very few have. Businesses need to be dynamic in order to continue to thrive and grow. A website is not a luxury any more. It is, in fact, an essential tool in any business’s armoury.
Become visible. Expand your horizons. Contact web design in Leighton Buzzard today to discover how a low cost website solution can work for you.
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May 25th, 2011
Get Activ in Leicester
By Tracy Madelin-Brown, Activ Web Design Leicester
Activ Web Design has its roots in Leicestershire, a vibrant county and home to many diverse communities and local and national attractions such as the National Space Centre, the new Curve Theatre, Donington Park – the venue for the World renowned annual ‘Download’ Rock Festival and motorcycle races, and East Midlands Airport (yes, it really is in Leicestershire!)
With superb transport links and only an hour-and-a-half away from the Capital it is the perfect place for small and medium sized businesses to either re-locate or start up.
Within its heart is Leicester, a lively and energetic city – the first outside London to have it’s own Elected Mayor, who is passionate about generating new opportunities for business. Activ Web Design in Leicester wants to be a part of this challenge.
While many new businesses know their market, many are unsure how to maximise their online presence. This is where Activ Web Design in Leicester can help. A truly focused website, tailored to the needs of that business and the people it wishes to attract, is so important.
Many websites are designed purely from the business aspect, rather than seeing it from their customers’ perspective. Activ Web Design in Leicester focuses on attracting your new and existing customers to the website – you can have the best, most whizzy website in the world, but if people are not visiting it then it counts for little.
In addition, more and more people are now shopping on line and Activ Web Design in Leicester also has the perfect package for those businesses who want to sell their goods or services through an online shop.
Activ Web Design in Leicester will keep things simple – we will take away the technical jargon that no-one understands – and provide you with a website or online shop that is integral to the success of your company – and all for a fixed price of £499 or £999 respectively.
Tags: web design in leicester, Web Design in Lutterworth, web designers in leicester, Web Designers in Lutterworth
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May 25th, 2011
How to entice new customers
By Tracy Madelin-Brown, Activ Web Design Leicester
As a business owner, have you ever considered how much you spend on traditional advertising – things like adverts in local journals, leaflets, business listings, and the like? Activ Web Design in Leicester would like you to think how much more you could gain from this type of advertising if you could also include a website address?
Imagine you are a local cafe – you have premises in the local town but you want to expand into providing catering for private and corporate events. Your advertising gives potential customers a phone number to ring and yes, they can pop in to see you in the shop – but you are always very busy with people wanting tea and cake. Activ Web Design in Leicester has the solution for you.
Activ Web Design in Leicester can help you to create a website which will give your potential customers instant access and information about things such as menus, cost, availability and delivery arrangements. You will be able to instantly whet their appetite by showing photos or videos of your food, so they can virtually sample what’s on offer.
Think of the time this will save you and your new client. You can still devote time to customers in your shop and your client won’t have to spend valuable time driving around trying to find a catering service, or trying to phone and never getting an answer. They can place an order while still sitting at their desk or in their armchair.
Think how much money this will save you – perhaps you no longer need a full page advert, explaining the services you can provide – half the size will do to signpost people to your website.
And finally … think of the money this will make you – with a small investment of just £499 with Activ Web Design in Leicester new orders are being placed and your business is expanding – it’s as easy as pie!
Tags: web design in leicester, Web Design in Lutterworth, web designers in leicester, Web Designers in Lutterworth
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May 13th, 2011
Keeping Up With Urban Regeneration
By Naomi Osborn, Activ Web Design in Kettering
For those of you in the East Midlands you cannot fail to notice the massive level of investment in urban regeneration and in particular the rejuvenation of the generic high street. For example, take a walk around Kettering and Corby town centres and they are becoming stylish and modern destination town centres with attractive retail outlets such as those in the Kettering Horsemarket and Market Square, whilst facilities such as the Corby Cube and Corby Pool simply ooze modernity.
North Northamptonshire is the biggest single designated Growth Area outside London with major Government funding supporting plans for 47,400 new jobs and an increased population of over 370,000 people by 2021. All in all there is currently c£100m of investment into the region.
But what does this have to do with Activ Web Design in Kettering? The first thing to think about are your competitors, or in particular the main competitor – the high street. Ten years ago it was looking tired, old and struggling to compete with the young ‘up start’ of the internet, but this retail make over is bringing the competition to a new level.
The regenerated high street is bringing new shops and services and an environment that the consumer wants to engage with; relaxed settings, coffee shops, aesthetically pleasing surroundings – who’d have thought it, café culture in Corby! Should you not have a high street presence you may be looking enviously at these new trends, but Activ Web Design in Kettering can help you stay up to date by re-inventing your website. If you are fortunate enough to be benefiting from a prime location then don’t forget your web presence as not every one is going to connect with the social revolution of the high street and may cling to their laptop! Activ Web Design in Kettering will work with you to translate the style of your retail outlet and brand into a new website.
It’s strange to think that things have come full circle in this manner but at Activ Web Design in Kettering we are working with many clients to ensure that their web presence doesn’t suffer the same fate as the high street in 90’s provincial midlands towns!
The simple message is to keep your web presence modern, lively and engaging; after all, you are competing with the high street again – who’d have thought it!
Activ Web Design in Kettering is your partner of choice to ensure that you retain that competitive edge!
Tags: web design, Web Designers in Kettering, Website Kettering
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