Activ - Online Business & Franchise Opportunities

OK, so you have decided your business, or your club, will benefit from having your own web page. So how do you decide, from all the dozens of web designers out there, who will deliver you what you need?

Maybe a budget price is important, or possibly someone who will take an interest in your business and work with you to help develop an effective and productive online presence. You will want to work with someone local who can react quickly to new opportunities for your business, but above all someone you can trust who has the backing of one of the largest web design companies in the world.

Well now you can have all of these and more. Web Design in Nantwich, part of the award-winning, global Activ web design family can give you an online presence that will work for your business from day one, at price within your budget, without compromising on the professional image your business deserves. And it won’t end there; using industry analytics we will meet regularly and monitor your website through the year, fine-tuning the content as your business develops

Here at Web Design in Nantwich, we are marketing people first and web designers second, so we promise not to bombard you with geek speak, just plain simple English

And what’s more, because we are local, your web page will be up and running and working for you in a matter of days, not weeks or months

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The Internet – Where Would We Be Without It?!

By Naomi Osborn, Activ Web Design in Kettering & Activ Web Design in Corby

You can probably trace the start of it all back to J.C.R. Licklider who, as early as January 1960, wrote a paper on Man-Computer Symbiosis in which he foresaw what he described as:

“A network of computers, connected to one another by wide-band communication lines”

Leap forward 35 years, numerous protocols and developments by educational institutes, the US military and not surpsingly NASA, and in 1995 the final commercial restrictions were lifted and ‘The Internet’, a phrase first used in 1974, was open for business.  The next key date in the history of the Internet is quite possibly October 2010 when Activ Web Design in Kettering and Activ Web Design in Corby went live!

It is amazing to think that for something that is less than 30 years old it is such an integral part of the fabric of society.  It has penetrated every part of our daily lives in such a way that we rarely think about.  Websites are now a ‘must have’ for all walks of life, particularly businesses. Only today it was reported that one quarter of marketing spend is now on internet based advertising. Activ Web Design in Kettering can help to get you or your business online to ensure that you are doing your best to be proactive in your chosen market.

So what are people using the internet for?

There are Personal sites for ‘bloggers’ who use their own sites to share their thoughts, wisdom and insights.

Forums and chat rooms provide a virtual location for like minded individuals to ‘gather’ and also an opportunity to ‘ask an expert’.

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CAMBRIDGE PRESTIGE WEDDING CARS ticks all the right boxes for couples looking for vintage luxury transport on their Big Day, as owner of the company, Paul Rider explained in a recent interview: “Offering a matching pair of Daimler DS420 Limousines and a 1949 Silver Wraith Rolls Royce to choose from, Cambridge Prestige Wedding Cars guarantees you a touch of class on your wedding day.”

“All our cars have been painted in the same traditional cream and black to ensure they match each other and will co-ordinate with any colour scheme for your wedding,” he continued, “So, whether you wish to hire one, two or all of our cars, you can relax in the knowledge that you have chosen a beautiful car that complements your wedding theme. We pride ourselves on our personal service and attention to detail and will match the silk ribbons to your exact colour choice.”

As you would expect, the company’s vintage cars are all maintained to the highest standards both inside and out, with the engines being regularly serviced by the company’s highly experienced staff. “Every vintage car has its own romantic history and ours are no exception. The Silver Wraith Rolls Royce motorcar has a distinguished film career, being best remembered in The Return of the Pink Panther in 1975, this model of car also appeared in James Dean, Batman and Arthur among others; with our own stunning 1949 Silver Wraith Rolls Royce having once been owned by Joan Collins. Our Daimler DS420 Limousine has a history of being used to transport important passengers, having previously been part of the fleet at Buckingham Palace, and with the vehicle still bearing the flagpole for the Royal Standard, just imagine how impressed your family and friends would be to see ribbons in your own colours with your names fluttering on that same flagpole.”

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Be Careful what you tweet…ASA Changes That Every Website Owner Should Know About

An article by Naomi Osborn, Activ Web Design Kettering & Corby

Your website is completely within your control and an essential marketing tool to showcase your products, whether it is a simple brochure or an on-line shop.  Combined with the use of targeted email and social media tools it is a powerful and cost effective mechanism to target your existing and potential customer base.

However, the increasing use of social media (Twitter, Facebook, etc) as a direct marketing tool and on-line promotion of products, including your own website, has come under closer scrutiny from the advertising authorities.  The primary driver for this is the unsupervised direct access to, and potential influence on, children and young people that these formats allow.

On the 1^st of March 2011 The ASA extended the Committee of Advertising Practices (CAP) code to incorporate digital media.  This was a reaction to the increasing levels of complaints that were made to the CAP relating to content on websites and other ‘non-paid for’ online space.  The fundamental impact of this is that statements made about a product or service on a company’s own website or social media stream must comply with the same marketing and advertising standards required for all other advertising avenues.

The key message of “The Business Protection from Misleading Marketing Regulations 2008” is objectivity, and to ensure that your message can be substantiated.  Broadcast and non-broadcast media alike undergo considerable scrutiny to ensure that the products are not misrepresented to the consumer.  However the meteoric ascension of social media, and its increased use by large as well as small businesses to promote directly to its consumers, has until now operated through a loop hole that allowed unregulated and subjective promotion of products through avenues completely controlled and generated by the advertiser.

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